Social marketing / edited by R. Craig Lefebvre.
Material type:
TextSeries: The SAGE library in marketingPublication details: Sage 2013Description: 6 volumes :illustrations (black and white), maps (black and white) ;25 cmISBN: - 9781446253113
- 658.872 LEF-13
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Indian Institute of Management Raipur Reference | 658.872 LEF-13 (Browse shelf(Opens below)) | Not for loan | 10186 | ||
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Indian Institute of Management Raipur Reference | 658.872 LEF-13 (Browse shelf(Opens below)) | Not for loan | 10187 | ||
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Indian Institute of Management Raipur Reference | 658.872 LEF-13 (Browse shelf(Opens below)) | Not for loan | 10188 | ||
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Indian Institute of Management Raipur Reference | 658.872 LEF-13 (Browse shelf(Opens below)) | Not for loan | 10189 | ||
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Indian Institute of Management Raipur Reference | 658.872 LEF-13 (Browse shelf(Opens below)) | Not for loan | 10190 | ||
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Indian Institute of Management Raipur Reference | 658.872 LEF-13 (Browse shelf(Opens below)) | Not for loan | 10191 |
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| 658.872 LEF-13 Social marketing / edited by R. Craig Lefebvre. | 658.872 LEF-13 Social marketing / edited by R. Craig Lefebvre. | 658.872 LEF-13 Social marketing / edited by R. Craig Lefebvre. | 658.872 LEF-13 Social marketing / edited by R. Craig Lefebvre. | 658.872 LI-13 Organizations and social networking: utilizing social media | 658.872 MOL-12 E-marketing: applications of information technology and the | 658.872 OLE-08 Building buzz to beat the big boys: word-of-mouth marketing |
Includes bibliographical references.
Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
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