Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche.

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TextSeries: Routledge studies in accounting ; 18Publication details: New York : Routledge, Taylor & Francis Group, 2016.Description: xix, 184 pages : illustrations ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	658.827 PAU-16 (Browse shelf(Opens below))	Not for loan		10481

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Previous	658.827 MCQ-16 Visual branding : a rhetorical and historical analysis / Edward F. McQuarrie	658.827 MEL-18 Islamic marketing and branding: theory and practice	658.827 ONA-13 Designing B2B brands: lessons from Deloitte and 195,000 bran	658.827 PAU-16 Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche.	658.827 PER-13 Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.	658.827 SCH-15 Brands: interdisciplinary perspectives	658.827 SCH-16 Wise family business : family identity steering brand success / Joachim Schwass, Anne-Catrin Glemser.	Next

Includes bibliographical references and index.

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