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Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.
Material type:
TextPublication details: New York : Kogan Page Ltd, 2017.Edition: 1st EditionDescription: xvii, 211 pages ; 24 cmISBN: - 9780749478575
- 658.827 MIN-17
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Raipur | 658.827 MIN-17 (Browse shelf(Opens below)) | Available | 10869 |
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| 658.827 MAZ-12 Brand aesthetics | 658.827 MCQ-16 Visual branding : a rhetorical and historical analysis / Edward F. McQuarrie | 658.827 MEL-18 Islamic marketing and branding: theory and practice | 658.827 MIN-17 Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. | 658.827 MOG-21 Brand management: an introduction through storytelling | 658.827 NIC-12 Brandstorm | 658.827 NIG-16 Soar : how the world's best airline brands delight customers and inspire employees/ |
Contents
Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
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