Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier.

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TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2024.Description: xv,335pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	Reference	658.8 MAB-24 (Browse shelf(Opens below))	Not for loan		13277

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Previous	658.8 HEI-25 Digital and social media marketing : a results-driven approach /	658.8 KER-23 Marketing the arts: breaking boundaries /	658.8 LGL-24 Routledge Companion to Corporate Branding /	658.8 MAB-24 Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier.	658.8 STE-23 Essentials of consumer behavior : an applied approach / Debra L. Stephens.	658.8 YOR-24 Abusive customer : breaking the silence around customers' aggressive behavior /	658.81 HIR-25 Sales management for startups and SMEs / Anderson Hirst.	Next

Includes bibliographical references and index.

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