Strategic marketing planning : a step-by-step approach / Karel Jan Alsem.

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TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2024.Edition: 2nd edDescription: xvii,457pISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	Reference	658.8 ALS-24 (Browse shelf(Opens below))	Not for loan		13305

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Previous	658.7 AGA-22 Routledge companion to global value chains : reinterpreting and reimagining megatrends in the world economy /	658.7 LI-23 Strategies for supply chain risk management / Yi Li, Ju'e Guo, and Kin Keung Lai.	658.72 MAN-23 Procurement analytics: data-driven decision-making in procurement and supply management /	658.8 ALS-24 Strategic marketing planning : a step-by-step approach / Karel Jan Alsem.	658.8 BUS-23 Brand psychology : the art and science of building strong brands / Laura Busche.	658.8 GAB-25 Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay.	658.8 HEI-25 Digital and social media marketing : a results-driven approach /	Next

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