Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.

By:

Minsky, Laurence

Contributor(s):

Fahey, Colleen

Material type: Text

TextPublication details: New York : Kogan Page Ltd, 2017.Edition: 1st EditionDescription: xvii, 211 pages ; 24 cmISBN:

9780749478575

Subject(s):

DDC classification:

658.827 MIN-17

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur	658.827 MIN-17 (Browse shelf(Opens below))	Available		10869

Contents
Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.

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